Medical Marketing Laws

9 Healthy Habits of a powerful online presence

Marketing is the mean by which a service or product is successfully sold. The health-care system is constantly selling a common good: medicine. Health-care providers are represented by a brand which is their own name. As good as you can sell your name, you will be gaining and retaining patients. A survey performed by the Pure Research Center showed how 84% of potential patients searched for their doctors online before a first appointment, and this is in part a reflectance of the relevance a positive online image and review have in patients’ decision-making. However, as with any other doctor-patient relationship, certain federal and ethical laws apply. This post will discuss the main marketing Do’s and Don’ts you should think of before going online and that is common both for The Federation of State Medical Boards and Federal laws.

As obvious as they sound, they are not intuitive to everyone. So, the invitation here really, as we start thinking about this important change that health care as any other industry is facing, is whether or not you are appropriately branding and marketing your practice. At Blooming, we are ready to help you out in the most appropriate, ethical, and lawful way to ensure a thriving business.

 

Medical Marketing Laws Blooming

Why Google is a “must-have” for your Business

When your company is on Google, you have access to thousands of people around the world. Incorporating this tool into your marketing strategy is a smart way to grow your sales and increase your visualization in an easy, fast, and freeway.

How to estimate my company’s digital marketing budget?

How to estimate my company’s digital marketing budget? The annual budget for digital marketing on some companies is a complex subject with a lot of uncertainty. Several companies have not understood the need to implement this valuable tool or do not know where to...

10 tips for sending emails to your clients or audience

Email marketing is the way we get 90% of our company’s sales. It is an easy tool to implement, low cost, and incredible benefits.

How to address bad reviews?

How to address bad reviews? Should you care about what Google, Facebook, and Yelp have to say about you? Yes! Customers want to look for products and services that are top of the line.  Clients think that finding a provider with charisma, quality, and knowledge at the...

9 Healthy Habits of a powerful online presence

9 Healthy Habits of a powerful online presence A powerful online presence doesn't mean to be present in all available social online platforms, but to choose the appropriate ones for your business and use them in the best possible way. It is all about giving your...