9 Healthy Habits of a powerful online presence
Marketing is the mean by which a service or product is successfully sold. The health-care system is constantly selling a common good: medicine. Health-care providers are represented by a brand which is their own name. As good as you can sell your name, you will be gaining and retaining patients. A survey performed by the Pure Research Center showed how 84% of potential patients searched for their doctors online before a first appointment, and this is in part a reflectance of the relevance a positive online image and review have in patients’ decision-making. However, as with any other doctor-patient relationship, certain federal and ethical laws apply. This post will discuss the main marketing Do’s and Don’ts you should think of before going online and that is common both for The Federation of State Medical Boards and Federal laws.
As obvious as they sound, they are not intuitive to everyone. So, the invitation here really, as we start thinking about this important change that health care as any other industry is facing, is whether or not you are appropriately branding and marketing your practice. At Blooming, we are ready to help you out in the most appropriate, ethical, and lawful way to ensure a thriving business.