How to optimize your website for search engines (Google)
What is search engine optimization (SEO)?
It is the process through which a website is improved to attract more visitors from search engines (Google, Bing, Yahoo, etc.).
How does it work?
What happens when a user does an internet search?
Search engines must find the most relevant, useful, and trustworthy content. To achieve this, they send “spiders” that crawl through the web in search of information. With the information found, a list of results is created.
The results are organized according to two variables:
- Popularity
- Authority
Now that we understand what SEO means, we have one objective to achieve:
Be at the top of the organic results.
4 tips to optimize your website for search engines:
1. Identify the keywords
They are the words that buyer personas use to search for in search engines.
2. Create content around keywords
Search engines are becoming more intelligent, they understand not only the words but also the intention of the person searching.
3. Promote the content
Rely on social networks and e-mail. The more people see, share, and link to my content, the more popular it will be and the more credibility it will have with search engines.
4. Get links to content
External links to your content (inbound links) help search engines analyze the authority level of the website.
Bonus tips:
- Include internal and external links within the content (hyperlink in keywords)
- Promote a good user experience (intuitive and easy to navigate website)
- Optimize website for mobile
- 80% of Internet users have a mobile device